RESEARCH

Embrace Apple In The Enterprise

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(By Info-Tech Analyst Mark Tauschek - Printed with permission from Processor magazine www.processor.com)

Until fairly recently, I wasn't the least bit inclined to own anything from Apple. I just didn't see the point. I had been a Microsoft user going back to my first 286 PC running DOS, and with the exception of playing with Linux on and off over the years, I hadn't seen the need to stray from what I knew and was comfortable with.

The truth is that my newfound infatuation with all things Apple started with the iPhone. I saw a 3G iPhone, played with it a little, and had to have one, so I bought one shortly after they became available. I love my iPhone (the novelty hasn't worn off for me), and between that and seeing elated colleagues carrying around their personal MacBooks at work, it got me thinking—I'd like one of those, too.


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