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Social Media
Social Media Tutorial: How to Increase Success and Mitigate ChallengesThis report aims to aid B2B marketing professionals in understanding the nature of social media campaigns as well as developing strategies that increase the chances of... |
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State of the Social UnionThis report studies the current state of social media adoption and its impact on organizations of different sizes. It is designed to help B2B companies decide whether to... |
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Social Media in B2B IT Purchasing: The IT Decision-Maker PerspectiveIT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research... |
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Social Media Marketing through the Channel: An IBM Case StudyAlthough the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like... |
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Developing a Social Media Strategy for IT Sales, Marketing and SupportThis report provides guidance to IT vendors and solution providers looking to develop a social media strategy for marketing, sales, and customer service efforts. |
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The Emergence of Social AnalyticsThis report explores how organizations are taking social media a step further by using metrics and analytics. It is designed to help IT vendors and solution providers... |
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Social Media Tools for Customer Relationship ManagementThis report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social... |
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Understanding Social Media for IT Sales, Marketing, and SupportThis report will help IT vendors and solution providers understand the importance of having a social media strategy for customer interaction. |
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Social Media Management Platform (SMMP) PurchasesThis report is designed to aid vendors and solution providers in better understanding the market dynamics surrounding Social Media Management Platforms (SMMPs). It will... |
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FY2012 Social Media Research Agenda Discussion DocumentThis agenda discussion document positions Info-Tech Indaba's upcoming social media research. If employed by vendors' channel partners, social media techniques can provide... |
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