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Channel Partner Program

Particulars of Partnership: Overall Summary

This report is a summary of the most notable elements from the Particulars of Partnership series.
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IBM Revamps its Relationship with Mid-Market Partners

IBM has highlighted a new and aggressive investment in its mid-market channel partners by allocating $100 million dollars towards the development of a co-marketing...
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Particulars of Partnership: Partners' Views on Ease of Doing Business

This report will help vendors understand what partners want from vendor partner programs in terms of ease of doing business.
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Symantec Shifts Focus to Specializations

Recent enhancements made to Symantec's Partner Program show the company's predilection towards specialized and focused expertise from partners, over basic revenue...
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Particulars of Partnership: Partners' Views on Training and Enablement

This report will help vendors understand what partners want from vendor partner programs in terms of training and enablement support.
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EMC Brings Value to its Velocity Program

EMC has observed the recent trend of shifting partner programs from volume to value, and has reorganized its Velocity Partner Program requirements and benefits to that...
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Particulars of Partnership: Partner Views on Sales & Marketing Support

This report will help vendors understand what partners want from vendor partner programs in terms of sales & marketing support.
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Particulars of Partnership: Introduction

This report helps vendors understand what partners' main concerns are when making the decision to partner with a vendor.
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D-Link Gives Partners the VIP Treatment

Coinciding with the launch of its first ever line of chassis switches, D-Link has launched its brand new Value in Partnership (VIP) Partner Program. It is a completely...
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McAfee Consolidates Channel Network with SecurityAlliance Partner Program

McAfee has launched a total revamp of its SecurityAlliance Partner Program, bringing the vast majority of its partners under one system. This is a major change for...
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