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Applications

Build Competitive Intelligence to Improve Sales Win Rates

Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase...

Industry Coverage

Build a Utilities Business-Aligned IT Strategy

Due to aging infrastructure, increasing adoption of renewable energy sources, and changes in customer expectations, utilities companies must...

Applications

Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture...

CIO

Design Your AI Target Operating Model

Use this research to design the AI capabilities, roles, and operating model that will support your AI strategy and roadmap.

Infrastructure & Operations

Get Started With FinOps

This blueprint will help you get started with your FinOps practice by identifying the roles and activities involved, then assigning ownership to...

Data & Business Intelligence

Tell Your Story With Data Visualization

Storytelling with data visualization helps businesses make better decisions by simplifying complex information, highlighting key insights and...

Data & Business Intelligence

Generative AI: Market Primer

This market primer for generative AI will help you contextualize the marketspace and prepare for generative AI selection. Learn what components...

Industry Coverage

Build an Information Security Strategy for K-12 Schools

Many K-12 schools and districts do not have sufficient resources to adequately address information security needs. Having a well-defined...

Industry Coverage

Application Portfolio Management Foundations for Healthcare Organizations

APM establishes a program and record of applications used in your organization, an assessment of how well they are supporting their core...

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