What is Lead Management Software?
Lead Management Tools go beyond the typical contact and interaction management capabilities that are core to Customer Relationship Management (CRM) Platforms. These tools help sales teams add structure to the prospecting experience, and add extra rigor to the tagging a lead's place in the conversion pipeline. Lead Management tools are often framed as additional modules offered by a vendor to augment an application's existing functionality. These modules are commonly offered in concert with Marketing Automation Platforms or Customer Relationship Management (CRM) Platforms.
Common Features
Lead and Contact Categorization | Interaction Planning | Prospect Tracking | Omni-Channel Communication Tracking | Lead Distribution | Lead Scoring | Lead Generation | Mobile | Data Ingestion and Interoperability | Analytics and Reporting
Date compared on June 14, 2024