Develop a Web Experience Management Strategy

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Web Experience Management (WEM) solutions have emerged as applications that provide marketers and other customer experience professionals with a complete set of tools for web content management, delivery, campaign execution, and site analytics.
However, many organizations are unsure of how to leverage these new technologies to enhance their customer interaction strategy.

Our Advice

Critical Insight

WEM products are not a one-size-fits-all investment: unique evaluations and customization is required in order to deploy a solution that fits your organization.
WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
WEM provides benefits by giving web visitors a better experience – leveraging tools such as web analytics gives the customer a tailored experience. Marketing can then monitor their behavior and use this information to warm leads.

Impact and Result

Deploy a WEM platform and execute initiatives that will strengthen the web-facing customer experience, improving customer satisfaction and unlocking new revenue opportunities.
Avoid making unnecessary new WEM investments.
Make informed decisions about the types of technologies and initiatives that are necessary to support WEM.

Develop a Web Experience Management Strategy Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop a WEM strategy, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Develop a Web Experience Management Strategy – Executive Brief

1. Harness the value of web experience management

Make the case for a web experience management suite and structure the WEM strategy project.

2. Create the vision for web experience management

Identify the target state WEM strategy, assess current state, and identify gaps.

3. Execute initiatives for WEM deployment

Build the WEM technology stack and create a web strategy initiatives roadmap.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Table of Contents

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Get the help you need in this 1-phase advisory process. You'll receive 3 touchpoints with our researchers, all included in your membership.

Call 1: Harness the value of web experience management

Understand the value of WEM; structure the WEM project; define web experience metrics.
Call 2: Create the vision for web experience management

Conduct the environmental scan and persona analysis; formulate strategic requirements for web experience management.
Call 3: Execute initiatives for WEM deployment

Review WEM best practices; create a web experience initiatives roadmap.