Break Open Your DAM With Intuitive Metadata

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Organizations are facing challenges from explosive information growth in both volume and complexity, as well as the need to use more new sources of information for social media just to remain in business.
A lot of content can be created quickly, but managing those digital assets properly through metadata tagging that will be used consistently and effectively requires processes to be in place to create standardized and informational metadata at the source of content creation.
Putting these processes in place changes the way the organization handles its information, which may generate pushback, and requires socialization and proper management of the metadata strategy.

Our Advice

Critical Insight

Metadata is an imperative part of the organization’s broader information management strategy. Some may believe that metadata is not needed anymore; Google search is not a magic act – it relies on information tagging that reflects cultural sentiment.
Metadata should be pliable. It needs to grow with the changing cultural and corporate vernacular and knowledge, and adapt to changing needs.
Build a map for your metadata before you dig for buried treasure. Implement metadata standards and processes for current digital assets before chasing after your treasure troves of existing artifacts.

Impact and Result

Create a sustainable and effective digital asset management (DAM) program by understanding Info-Tech’s DAM framework and how the framework fits within your organization for better management of key digital assets.
Create an enterprise-wide metadata design principles handbook to keep track of metadata schemas and standards, as well as communicate the standards to the entire organization.
Gather requirements for your DAM program, as well as the DAM system and roles, by interviewing key stakeholders and identifying prevalent pains and opportunities. Understand where digital assets are created, used, and stored throughout the enterprise to gain a high-level perspective of DAM requirements.
Identify the organization’s current state of metadata management along with the target state, identify the gaps, and then define solutions to fill those gaps. Ensure business initiatives are woven into the mix.
Create a comprehensive roadmap to prioritize initiatives and delineate responsibilities.

Break Open Your DAM With Intuitive Metadata Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should develop a digital asset management program focused on metadata, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Break Open Your DAM With Intuitive Metadata – Executive Brief

1. Build a foundation for your DAM project

Gain an in-depth understanding of what digital asset management is as well as how it is supported by Info-Tech’s DAM framework.

2. Dive into the DAM strategy

Create a metadata program execution strategy and assess current and target states for the organization’s DAM.

3. Create intuitive metadata for your DAM

Design a governance plan for ongoing DAM and metadata management.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Table of Contents

Need Extra Help?
Speak With An Analyst

Get the help you need in this 3-phase advisory process. You'll receive 7 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Build a foundation for your DAM project

Call 1: Identify why the organization needs to increase findability of its digital assets and brainstorm ways to kick-start the DAM initiative.
Call 2: Discuss the strategic plans of the business and establish business context for DAM metadata.
Call 3: Begin design of the organization’s guiding principles for DAM.