Tools

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Board Management Vendor Selection Workbook

Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...

Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook

The Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook enables the capture of costs related to product design, build and launch, and helps you compare...

Build vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Competitive Intelligence and Go-to-Market AI Playbook

This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.

Service Catalog Roadmap Tool

A visual planner to sequence tasks, track gaps, and guide implementation.

Process Reimagination Canvas

A PowerPoint tool you can use to create an executive-ready, one-page summary of how your redesigned workflow delivers value.

Process Discovery and Evaluation Tool

An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.

Service Catalog Design Tool

A ready-made service catalog that accelerates catalog setup and surfaces meaning insights.

Right-Size Your Enterprise Application Support Team Workbook

An Excel tool to help determine your team’s staffing needs, sourcing, and structure.
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