Tools

Build vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Competitive Intelligence and Go-to-Market AI Playbook

This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.

B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Service Catalog Design Tool

A ready-made service catalog that accelerates catalog setup and surfaces meaning insights.

Service Catalog Roadmap Tool

A visual planner to sequence tasks, track gaps, and guide implementation.

Process Discovery and Evaluation Tool

An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.

Process Reimagination Canvas

A PowerPoint tool you can use to create an executive-ready, one-page summary of how your redesigned workflow delivers value.

Right-Size Your Enterprise Application Support Team Workbook

An Excel tool to help determine your team’s staffing needs, sourcing, and structure.

Transformation Mapping Workbook

Use this workbook to map capabilities to processes and relevant use case inputs to technologies.

Use Case Selection Tool

Use this tool to select your key problem to guide your use case of focus.
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