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This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...
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This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...
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The Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook enables the capture of costs related to product design, build and launch, and helps you compare...
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The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your...
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The Go-to-Market Strategy RACI and Launch Checklist Workbook helps you outline team roles, responsibilities, tasks, due dates for a comprehensive Go-to-Market strategy, and...
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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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Key resources include the vendor evaluation workbook and supporting frameworks for requirements gathering, vendor shortlisting, demo scoring, and contract negotiation to...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.
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A ready-made service catalog that accelerates catalog setup and surfaces meaning insights.
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