Tools

Product Market Opportunity Sizing Workbook

The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your...

Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook

The Go-to-Market Strategy Cost Budget and Revenue Forecast Workbook enables the capture of costs related to product design, build and launch, and helps you compare...

B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Competitive Intelligence and Go-to-Market AI Playbook

This playbook provides a repeatable, AI-enabled framework for building a market, competitive, and go-to-market analysis.

Pick Your Price Model Workbook

A structured tool to help you prioritize which pricing models build the correct roadmap to ensure success.

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

Service Catalog Design Tool

A ready-made service catalog that accelerates catalog setup and surfaces meaning insights.

Service Catalog Roadmap Tool

A visual planner to sequence tasks, track gaps, and guide implementation.

Process Discovery and Evaluation Tool

An Excel tool that helps you assess the suitability, value, risk, and feasibility of business processes.
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