Software Buyer Insights 2025: The New Rules of Software Selection

This 2025 vendor insights report, based on 175,000 verified reviews across 400+ software categories, reveals how buyer behavior is evolving. It explores what truly drives...

The Omnichannel Strategy Playbook Template

Build an actionable omnichannel execution plan using this strategy template

​The Omnichannel Playbook – Phases 1-3

Identify and fix high-impact gaps in your omnichannel journey with a practical, scalable strategy.​

The Omnichannel Playbook

Align your tools, data, and teams to eliminate CX friction and execute a seamless omnichannel strategy. This playbook zeroes in on the highest-impact gaps in your customer...
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Zoho’s Dual Focus: Serving Small Business and Enterprise Through Product-Led Growth and AI Innovations

Zoho’s #SMZ25 conference in San Antonio in September 2025 served as a platform for deep dives into the company’s core strategy, offering insights beyond product launches....

Zoomtopia 2025: Zoom Bets on Agentic AI to Redefine Workplace and CX

Zoomtopia 2025 signals that Zoom is “all in” on agentic AI. For CIOs, the opportunity to leverage a singular AI platform for enterprise productivity and front office...

Verint Engage 2025 Showcases New CX Workflow Automations Amid Thoma Bravo Acquisition

At its Engage 2025 conference, Verint (NASDAQ: VRNT) emphasized a consistent theme: Customer experience (CX) workflows can be automated to deliver outcomes that are...

Zoho's Strategic Play: Targeting Solopreneurs With a New Suite of Solutions

​Zoho Corporation, known for its self-funded and expansive business software suite, used its small business event #SMZ25 in San Antonio on September 3, 2025, as a platform...

Social Media Tactical Plan Template

A structured workbook and template that helps you audit your social media performance, prioritize platforms and tactics, and build a clear plan and presentation for...

Level Up Your Social Media Game – Phases 1-2

A step-by-step guide that walks you through how to assess and make strategic improvements to social media efforts, connecting outcomes to tangible business results.
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