Support Enterprise Marketing with World-Class IT
The marketing landscape needs to be supported by a smart technology strategy. Evaluate which marketing services are right for your organization and review IT support requirements.
RETIRED CONTENT
Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.IT’s inability to correctly adopt marketing technology results in:
- Underperformance of marketing campaigns.
- Underutilized or ineffective technology.
- A deteriorating relationship between Marketing and IT.
- Shadow IT emerging as Marketing tries to enable itself, but IT is left to deal with integration of incompatible systems.
IT’s complete ability to champion marketing technology enablement results in:
- An optimized marketing technology support strategy that yields high returns.
- A strong and healthy relationship between IT and Marketing.
- Increased effectiveness of marketing campaigns.
- A reduction in day-to-day IT involvement in marketing initiatives.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Module 1: Determine Investment Appropriateness
The Purpose
- Determine if email marketing services, LMA services, or EMM suites are right for your organization.
- Understand the key benefits that email marketing services, LMA services, and EMM suites can provide.
Key Benefits Achieved
- The IT and marketing departments achieve consensus on the marketing technology the organization needs.
- The CIO and CMO gain a tool that they can use to justify investment in marketing technology.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Determine the fit of email marketing services, LMA services, and EMM suites with your organization using the Investment Appropriateness Tool. |
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| 1.2 | Interpret the results of the Investment Appropriateness Tool and understand the implications of pursuing technology. |
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Module 2: Create a Selection Strategy
The Purpose
- Deduce the specific requirements your organization has for the selected technology.
- Submit RFPs to vendors.
- Evaluate sample vendor proposals to select vendor finalists.
- Use a Vendor Demonstration Script for final vendor evaluation.
Key Benefits Achieved
- IT understands the specific requirements they need for email marketing, LMA, and EMM.
- IT is able to evaluate vendors in the space and ensure a commitment to all necessary requirements.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Deduce requirements during a structured discussion. |
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| 2.2 | Construct RFP templates for relevant vendors. |
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| 2.3 | Perform a sample analysis using the RFP Scoring Tool. |
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| 2.4 | Discuss use of Vendor Demonstration Script. |
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Module 3: Ensure Successful Implementation and Governance
The Purpose
- Establish best practices for implementation of selected technology.
- Deduce governance requirements for your organization.
- Understand how specific policies can promote good governance.
Key Benefits Achieved
- IT understands best practices for implementing selected technology.
- IT and Marketing achieve consensus on policies that govern the newly adopted technology.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Discuss past implementation pain points. |
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| 3.2 | Discuss governance concerns. |
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| 3.3 | Identify how best practices in implementation can benefit your organization. |
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| 3.4 | Develop organization-specific policies that will promote good governance. |
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