Modernize Your Corporate Website to Drive Business Value
Drive higher user satisfaction and value through UX-driven websites.
Onsite Workshop
Not focusing your website design to address end-user needs and behaviors can:
- Drive down the user satisfaction of your website
- Decrease user retention and adoption
- Steer current and potential users to your competitors
A website design focused on delivering high user experience will:
- Create an emotional attachment for your users
- Improve brand recognition from valuable service offerings
- Increase the time users spend on your website
Module 1: Define Your UX Requirements
The Purpose
- List the business objectives of your website.
- Describe your user personas, use cases, and user workflow.
- Identify current UX issues through simulations, website design, and system reviews.
Key Benefits Achieved
- Strong understanding of the business goals of your website.
- Knowledge of the behaviors and needs of your website’s users.
- Realization of the root causes behind the UX issues of your website.
Activities: | Outputs: | |
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1.1 | Define the business objectives for the website you want to optimize |
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1.2 | Define your end-user personas and map them to use cases |
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1.3 | Build your website user workflow |
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1.4 | Conduct a SWOT analysis of your website to drive out UX issues |
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1.5 | Gauge the UX competencies of your web development team |
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1.6 | Simulate your user workflow to identify the steps driving down UX |
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1.7 | Assess the composition and construction of your website |
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1.8 | Understand the execution of your website with a system architecture |
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1.9 | Pinpoint the technical reason behind your UX issues |
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1.10 | Clarify and prioritize your UX issues |
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Module 2: Design Your UX-Driven Website
The Purpose
- Design wireframes and storyboards to be aligned to high priority use cases.
- Design a web system architecture that can sufficiently support the website.
- Identify UX metrics to gauge the success of the website.
- Establish a website design process flow.
Key Benefits Achieved
- Implementation of key design elements and website functions that users will find stimulating and valuable.
- Optimized web system architecture to better support the website.
- Website design process aligned to your current context.
- Rollout plan for your UX optimization initiatives.
Activities: | Outputs: | |
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2.1 | Define the roles of your UX development team |
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2.2 | Build your wireframes and user storyboards |
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2.3 | Design the target state of your web environment |
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2.4 | List your UX metrics |
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2.5 | Draw your website design process flow |
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2.6 | Define your UX optimization roadmap |
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2.7 | Identify and engage your stakeholders |
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