Colors

Info-Tech's color palette has been carefully chosen to represent our brand. Listed below are the CMYK and Pantone's for each.

White Light Grey Light Grey Text Charcoal

CYMK: 0, 0, 0, 0

CYMK: 10, 8, 10, 0

Pantone: Cool Grey 1 C/U

CYMK: 116, 118, 212

Pantone: Cool Grey 9 C/U

CYMK: 67, 63, 63, 57

Pantone: BLACK 7 C/U

Dark Blue Medium Blue Orange Green

CYMK: 100, 78, 45, 49

Pantone: 2965 C/U

CYMK: 100, 43, 3, 0

Pantone: 3005 C/U

CYMK: 16, 60, 100, 3

Pantone: 145 C/U

CYMK: 90, 0, 98, 0

Pantone: 7481 C/U

Cardinal Red Mustard Ivey Teal

CYMK: 17, 92, 89, 6

Pantone: 180 C/U

CYMK: 9, 27, 100, 0

Pantone: 7606 C/U

CYMK: 68, 34, 100, 20

Pantone: 575 C/U

CYMK: 100, 36, 14, 1

Pantone: 640 C/U

  • Applications
  • Infrastructure
  • Strategy & Leadership
  • Predicting the Future

Typography

Web to Print/Print Collateral

Headlines: Roboto Slab (Bold 700)

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Roboto Slab (Light 300)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789

Body Copy: Roboto (Light 300)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789

Quotes: Roboto (Light 300 Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789


Solution Sets (Will be transitioning to the same styles as above in the future)

Headlines: Georgia (Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789

Subhead: Arial (Bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789

Body Copy: Arial (Regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789

Quotes: Georgia (Regular Italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvyxyz 0123456789


Branding

Logo Guidelines

  • Clear Space Margin:
    The Example Illustration describes the clear space margin that must always surround the Info-Tech Logo. To determine the correct amount of space surrounding logo you must measure the height of the “N” in the logo. Add that space from the outer most pixel of the logo in all four directions and you will have the necessary clear space to always surround the logo.

    Info-Tech Logo Standards
    *Not Actual Size:
  • Size:
    The size of the logo is determined by the minimum clear space allowance. While it is vital that the logo be highly visible and legible, making the logo as large as possible to fill a given space is not desirable. The logo looks best with ample white space surrounding it and when working in harmony with other elements in the design.

  • Minimum Size:
    To ensure legibility, do not reproduce the logo at sizes where you cannot read all the words clearly (including, “Research Group”). The smallest allowable size the logo with clear space margin included can be is: 149 x 46px. The Logo proportion should always remain with its width. If branding is required in a smaller space than the minimum logo size please spell out the entire name, “Info-Tech Research Group” in text. Note: When “Info-Tech Research Group is written out” it must not use a tildi (~) in-between “Info” and “Tech”.

    Logo minsize Minimum actual size with minimum clear space (149 x 46px)
  • Logo Font:
    The font used is Aldine 721BT. This font is not to be used in any other place than the Logo.

Corporate Slogan Guidelines:

  • Allowable Cases:
    “Practical IT Research That Drives Measurable Results” is to be always spelled either Start Case (Start Case means each first letter of every word begins with a capital) or UPPERCASE.

  • Corporate Slogan Font:
    The font used is Arial Regular

  • Usage:
    The Corporate slogan must appear in context with the Logo whenever possible. Some Online and printed applications may be exempted in the interest of clarity.


Download Info-Tech Logo Files

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