Comprehensive software reviews to make better IT decisions
Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business
Salesforce is a well-established player in the customer relationship management (CRM) space, with compelling plays in adjacent markets such as marketing automation, customer service, and customer collaboration software.
While Salesforce has been a powerhouse in a number of global markets, the firm recently announced a $2-billion investment over the next five years into its Canadian business. CEO Marc Benioff indicated this investment will be used to increase headcount, real estate footprint, and data center capacity.
The last point will be of particular interest for Canadian firms interested in Salesforce, particularly in the public sector or in other verticals with heavy data residency needs. Expanded data center capacity in Canada will allow Salesforce to meet data residency requirements that firms may have while providing increased storage, throughput, and reduced latency.
Salesforce’s Canadian partner ecosystem will be another area to keep an eye on: Salesforce projects that the “Salesforce Economy” (its technology and services partner ecosystem) will generate more than 28,000 new jobs by 2022 within Canada.
The primary driver in any vendor selection for CRM should be alignment of the vendor’s functionality to your defined business requirements. On the margin, these investments in data center capabilities and partner ecosystem will strengthen the case for Salesforce for those mid-market to large enterprises in Canada looking for a functionally robust, cloud-based solution for CRM.
- Salesforce is an established market leader in CRM as well as in adjacent areas such as marketing orchestration and customer service platforms.
- Over the next five years, Salesforce will invest $2-billion into its Canadian business.
- This investment will further drive the firm’s profile, capabilities, and partner network in Canada, augmenting its attractiveness to Canadian firms looking to improve their proficiencies in customer experience management.
Want to Know More?
On May 24-25, Informatica held its annual conference in Las Vegas – the first time “in-person” since the beginning of the COVID-19 pandemic.
Custom application development is a strategic differentiator in the digital economy. Organizations need to make good decisions on how to insource or outsource that development or they risk bad software … and worse results.
This note highlights the top three trends to watch for in the 2022 UCaaS marketspace: AR/VR digital workspaces will see sustained investment; UCaaS and customer experience management technologies will continue to blend; and speech functionality will become more sophisticated through AI-driven technology.
Enterprise Connect is North America’s premier conference for advances in communications, collaboration, and customer experience technologies. In this note, Thomas Randall provides his trends and keynote highlights for Enterprise Connect 2021, held September 27 to 29.
On October 6, 2021, Front briefed Info-Tech on their latest product functionality and roadmap, alongside their growth in the EMEA region. Front – a unified customer experience platform provider – offers a centralized communications hub that enables the fluid interchange of information for both internal and external communications.
On October 8, 2021, BlueJeans by Verizon announced their “Next-Generation BlueJeans” suite and partnership with Google Glass. The Next-Generation suite ties BlueJeans Meetings to two new products: BlueJeans Spaces and BlueJeans Collab Board.
Vijay Sundaram, Chief Strategy Officer at Zoho, describes a major release of new apps and services focused on enabling hybrid work.
Automation is not a silver bullet solution to your workforce productivity challenges. Optimization and automation (optimation) must be used together to remove root cause inefficiencies and best use the features and capabilities of your automation solutions.
At its fifth annual Zoomtopia conference, Zoom announced a wide range of innovations and upcoming products, including feature improvements for Zoom’s core videoconferencing platform; expansions for Zoom Phone and Zoom Events; and the introduction of Zoom’s Video Engagement Center.