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Brevo
8.8 / 10

What is Brevo?

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

89 Likeliness to Recommend

2
Since last award

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
8% Neutral
91% Positive

Pros

  • Includes Product Enhancements
  • Respectful
  • Trustworthy
  • Transparent

Feature Ratings

Average 85

Email Delivery

93

Sales Intelligence & Conversion Rates

88

SPAM Compliance

87

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

85

Contact Database

85

A/B Testing

85

Mobile Optimized

84

Text Messaging

83

Auto-Responders

82

Vendor Capability Ratings

Average 84

Usability and Intuitiveness

95

Ease of IT Administration

94

Ease of Implementation

92

Ease of Data Integration

91

Breadth of Features

90

Quality of Features

89

Ease of Customization

88

Availability and Quality of Training

84

Business Value Created

84

Vendor Support

84

Product Strategy and Rate of Improvement

82

Brevo Reviews

Fathima N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Super fast for email and WhatsApp marketing

Likeliness to Recommend

9 / 10

What differentiates Brevo from other similar products?

Setting up WABA for WhatsApp marketing is completely free of charge and easy to setup without any technical knowledge compared to other tools where one needs to pay for this independently

What is your favorite aspect of this product?

I like the software pricing, it is cost friendly, the schedule rules help me to schedule WhatsApp Campaigns of when to be sent and this is saving me a lot of time

What do you dislike most about this product?

The tool has free version but comes with limited features that can be useful for business marketing, also it takes a lot of time to load data even when connected to a strong internet connection

What recommendations would you give to someone considering this product?

I would recommend the software because it has both Email marketing and WhatsApp marketing at the same subscription pricing

Pros

  • Reliable
  • Performance Enhancing
  • Acts with Integrity
  • Helps Innovate

Bowen R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

"Great automation potential."

Likeliness to Recommend

10 / 10

What differentiates Brevo from other similar products?

With Brevo, our organization has a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation and Meetings.

What is your favorite aspect of this product?

It as a reliable and cost-effective option for mailing and email newsletters or SMS marketing.

What do you dislike most about this product?

The platform could improve mail deliverability.

What recommendations would you give to someone considering this product?

I recommend it as a better alternative to MailChimp, considering its affordability and easy management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cristina C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Fantastic platform for optimizing revenue.

Likeliness to Recommend

9 / 10

What differentiates Brevo from other similar products?

I've used this amazing software to develop marketing content for emails and messages, among other platforms.

What is your favorite aspect of this product?

I like that I can boost performance and minimize campaigns through various communication channels, so that we can attract a greater number of customers.

What do you dislike most about this product?

There is nothing about this platform that I dislike; it's a useful tool for communications, sales, and marketing.

What recommendations would you give to someone considering this product?

I would suggest using it to develop marketing campaigns, monitor proposals and customer meetings, and manage the sales flow as it is a versatile tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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