What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Marketing Asset Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Vendor Support
Salesforce Marketing Cloud Reviews
Maria B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
A remarkable marketing tool
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
They stand out from other programs with their robust audience segmentation capabilities, advanced email automation, and wide range of marketing analytics tools. These features make it easier for us to reach our target audience, send personalized messages, and measure the impact of our campaigns.
What is your favorite aspect of this product?
In our organization, we use Salesforce Marketing Cloud to manage our marketing campaigns efficiently and effectively. The software addresses business problems such as audience segmentation, email automation, and campaign performance tracking. Our overall experience with Salesforce Marketing Cloud has been positive. We've seen an increase in email open rates, increased engagement with our content, and improved lead generation
What do you dislike most about this product?
I have also found that it can be expensive for small businesses and takes time to master all of its features.
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud is a powerful tool to maximize your company's marketing potential. With its unique features, customizability, and integration with other Salesforce tools, it can help you achieve your business goals effectively and efficiently
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Effective and Efficient tool
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce has multiple features and it's data integration is of the top notch
What is your favorite aspect of this product?
Versatile and it can be used for Emails, SMS or it's unique security features can help organizations to prevent their data
What do you dislike most about this product?
It requires a bit of skill to work on this platform like AMP script and building segments is a bit complex compared to other marketing tools
What recommendations would you give to someone considering this product?
Enterprise organizations who wants multiple features and with some data integration capabilities can leverage this tool
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Performance Enhancing
Cy S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Intuitive features that integrate seamlessly
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Platform compatibility like no other
What is your favorite aspect of this product?
Intuitive segmentation for marketing initiatives
What do you dislike most about this product?
Higher learning curve for lower-level employees
What recommendations would you give to someone considering this product?
Try this tool to optimize your workflows and marketing efforts
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing