Marq

Drag and Drop Design

Form design is intuitive and can be done through a simple interface.

Collaboration

Includes ability to view, share and direct work between co-workers in real or near real-time.

Text Editing

Ability to edit text should be robust and provide options to link text, stylize font, etc.

Data Visualization

Ability to create graphs, images, and other visual representations of inputted data.

Layout Editing

Layout can be edited to a very high degree of detail and specification.

Templates

Tool provides a set of pre-made templates you can use and distribute instead of creating new ones for every situation.

Social Media Integration

The solution provides support for social property and content creation management, as well as social media analytics.

Asset Hub

The storing of custom brand assets (colours, fonts, logos, images) in a centralized location.

Graphics Editing

Built in graphic design capabilities to create and edit graphics in the software.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.