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HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

Composite Score
8.3 /10
CX Score
8.3 /10
Category
HubSpot ABM
8.3 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Company Details


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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
7% Neutral
91% Positive

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 85

Unified Sales and Marketing Funnel

90

Account Analytics & Measurement

87

Account-Based Advertising

86

Customer Journey Modelling

84

Team Alerts

83

Personalization/Audience Targeting

81

Multichannel Campaign Management

80

Artificial Intelligence / Machine Learning

79

Vendor Capability Ratings

Average 82

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of IT Administration

83

Ease of Customization

83

Business Value Created

83

Ease of Implementation

82

Breadth of Features

82

Quality of Features

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Availability and Quality of Training

79

HubSpot ABM Reviews

Samuel G.

  • Role: Consultant
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

Free to get onboard and use essential features.

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

very easy to integrate and essential features

What is your favorite aspect of this product?

Sales pipeline and contact management

What do you dislike most about this product?

It’s pricey

What recommendations would you give to someone considering this product?

Free to get started

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Saves Time

Shan A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Extraordinary features and easy to use

Likeliness to Recommend

9 /10

What differentiates HubSpot ABM from other similar products?

It's not as costly as other similar products and provides great features which make HubSpot be the best in line.

What is your favorite aspect of this product?

My favourite aspect of using Hubspot ABM is how easy it is to use, all the feature which includes creating personalised landing pages and the target accounts options where you can customise all your lists based on your priorities.

What do you dislike most about this product?

Personalisation should have more options, I still believe account-based marketing should have more one to one features added by Hubspot to make effective sales.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot ABM for any B2B which is trying to focus on targeting specific personas that they have lined up, it's very essential as you give one on one experience to your customer which often leads to conversion easier.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Saves Time

Stephen H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2021

fantastic product from hubspot

Likeliness to Recommend

7 /10

What differentiates HubSpot ABM from other similar products?

hubspot constantly evolving

What is your favorite aspect of this product?

easy to use support

What do you dislike most about this product?

nothing it’s great

What recommendations would you give to someone considering this product?

hubspot is a great match if not a little pricey

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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