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What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details


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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

90 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

6% Negative
6% Neutral
88% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

87

SPAM Compliance

85

Campaign Management

85

Basic Reporting and Analytics

85

Email Templates

85

Segmentation

84

Surveys and Polling

84

Contact Database

84

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Business Value Created

86

Ease of IT Administration

86

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Data Integration

84

Quality of Features

84

Availability and Quality of Training

81

Ease of Customization

81

Breadth of Features

81

Vendor Support

80

Constant Contact Reviews

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Makes emailing and social media posting easier

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact's website building tools are excellent and I enjoy that they offer email marketing capabilities as well. In my experience with many digital marketing tools, Constant Contact is by far the best. There is no better deal than this.

What is your favorite aspect of this product?

I really enjoy being able to categorize my communities and groups based on email type. With Constant Contact, you can plan ahead and easily use it for any event or holiday of the year.

What do you dislike most about this product?

It is necessary to expand our automation offering. As for automated alternatives, it is simply insufficient. It would be great if we could assign labels to emails based on their behavior. Instead, you can add tags every time a subscriber signs up for a list.

What recommendations would you give to someone considering this product?

Using Constant Contact to plan our campaigns in advance has been a huge help. I can certainly monitor the number of people who have opened our emails and the speed at which our content circulates between them.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Rancy B.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Great Features

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Ease of Use: Constant Contact has been praised for its user-friendly interface, making it accessible to users with varying levels of technical expertise. The platform offers drag-and-drop features, making it easy to create and customize email campaigns without advanced coding skills. Template Selection: Constant Contact provides a wide variety of professionally designed templates that users can easily customize to match their brand. These templates cover various industries and types of email campaigns.

What is your favorite aspect of this product?

Ease of Use Template Selection

What do you dislike most about this product?

Pricing Structure: Some users find that Constant Contact's pricing can be relatively higher compared to other email marketing platforms, especially for businesses with large subscriber lists. Limited Marketing Automation: While Constant Contact offers basic marketing automation features, it might not be as robust or advanced as some dedicated marketing automation platforms. Businesses with complex automation needs may find the capabilities somewhat limited.

What recommendations would you give to someone considering this product?

Review Pricing Structure: Understand Constant Contact's pricing structure and how it aligns with your budget. Consider factors such as the number of subscribers, the features included in each plan, and any additional costs. Compare pricing with other email marketing platforms to ensure it fits your financial constraints.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Melody A.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Constant! A best email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

The user interface is that the cleanest, best interface I’ve worked with. The fact that they have been around for therefore long and are endlessly adding new useful options makes it an excellent powerful and feature-rich tool for email selling whereas keeping its easy-to-use UI.

What is your favorite aspect of this product?

I like the reports it generates. You’re ready to see what your audience clicked on, who opened it, who received it, the bounce rate, who unsubscribed, and more. If you run a poll you’ll get the results per user. You’re conjointly able to resend the newsletter to the audience members who didn’t open it the first time. In addition, you can produce tags for your audience members to differentiate them which may also facilitate if you wish to send a newsletter to a specific cluster of people.

What do you dislike most about this product?

If the message is being sent out to an outlook user it does currently show like in the Constant preview. I have reached out to Constant client service and was told that this is a known issue and that they counsel me to rent a third-party code author to modify the HTML code for our requirements.

What recommendations would you give to someone considering this product?

We can have many different subscriber teams to fulfill the wants of our organization and send targeted messages to our audiences. We can conjointly track who is opening our messages and alter our strategies if needed. So I fully recommend this tool.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Inspires Innovation

Most Popular Constant Contact Comparisons

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