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Campaign Monitor by Marigold Logo Award Winner Product Badge
Campaign Monitor by Marigold Logo Award Winner Product Badge
Marigold

Campaign Monitor by Marigold

Composite Score
9.1 /10
CX Score
9.4 /10
Category
Campaign Monitor by Marigold
9.1 /10

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

Company Details


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Awards & Recognition

Campaign Monitor by Marigold won the following awards in the Email Marketing category

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Campaign Monitor by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Campaign Monitor by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Campaign Monitor by Marigold?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Feature Ratings

Average 88

Email Delivery

92

Basic Reporting and Analytics

89

Campaign Management

89

Sales Intelligence & Conversion Rates

88

Mobile Optimized

88

Segmentation

88

Surveys and Polling

88

SPAM Compliance

87

Dynamic Content

87

A/B Testing

87

Email Templates

87

Vendor Capability Ratings

Average 87

Ease of Implementation

89

Usability and Intuitiveness

88

Breadth of Features

87

Business Value Created

87

Vendor Support

87

Quality of Features

87

Ease of IT Administration

87

Ease of Customization

86

Ease of Data Integration

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Campaign Monitor by Marigold Reviews

Natasha Kiara E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Fantastic product and easy to use.

Likeliness to Recommend

7 /10

What differentiates Campaign Monitor by Marigold from other similar products?

It’s easy to use solutions on the user end, great reporting and email building tools.

What is your favorite aspect of this product?

Anyone can figure out to use this product.

What do you dislike most about this product?

There is occasional a longer wait than normal for customer service replies.

What recommendations would you give to someone considering this product?

Cost! Cost compared to other platforms is great value, but it maybe still too high of a cost for smaller businesses.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Simplifies the tracking of sales

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

With Campaign Monitor, I can easily schedule a predefined series of 4–6 emails to deploy over a 2-3 week period post-meeting. I can customize content blocks and images for each message. I can dynamically insert key details like the prospect's name, company, and any topics discussed to make emails resonate better. For example, the first follow-up email typically recaps our conversation. It highlights the prospect's pain points that we can alleviate and outlines the next steps. Subsequent emails may share customer case studies relevant to their scenario or provide tips for getting internal buy-in for our services.

What is your favorite aspect of this product?

With Campaign Monitor, I can A/B test different content blocks to determine which ones resonate best with different segments. Then, I can define email paths to direct specific lead types down more customized nurture tracks. The platform enables me to track opens, clicks, and email performance metrics to refine messages over time. I may discover that image-heavy emails have higher engagement among certain users, or that calls-to-action around scheduling demos outperform content offers. These insights allow for continual email optimization.

What do you dislike most about this product?

With Campaign Monitor's intuitive, drag-and-drop builder for designing responsive emails, I can quickly build beautiful, polished sequences that reinforce our brand. The automatically triggered deployments ensure that our sales reps never miss following up with promising leads.

What recommendations would you give to someone considering this product?

By systematizing our early-stage nurture process, Campaign Monitor helps our digital marketing sales team scale personalization as we engage new contacts. I recommend any B2B company struggling with post-meeting follow-through to explore this platform's automation capabilities. Each email offers helpful, non-promotional value. The goal is to guide prospects closer to a purchasing decision. The sequence ends with booking the next meeting to discuss proposal details and pricing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Jai S.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Intuitive and formidable Email Marketing Software.

Likeliness to Recommend

9 /10

What differentiates Campaign Monitor by Marigold from other similar products?

Campaign Monitor is a simple and reliable tool for email marketing.It is simple to create landing pages with Campaign Monitor.It is simple to create and run successful marketing campaigns across different channels with Campaign Monitor.

What is your favorite aspect of this product?

I like ability to send personalized and targeted email messages to the right audience.It increases customers engagement.It is simple to track, measure and manage our marketing campaigns performance with this tool.It has a responsive and friendly user interface to work with.

What do you dislike most about this product?

I got nothing to dislike at this moment as it delivers great performance.

What recommendations would you give to someone considering this product?

To run successful marketing campaigns, Campaign Monitor is an ideal tool to have.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Campaign Monitor by Marigold Comparisons

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