What is Alexa?
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
92 Plan to Renew
3
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Alexa?
Pros
- Appreciates Incumbent Status
- Effective Service
- Performance Enhancing
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Conversion Analysis
Audience Demographics
API Framework
Audience Segmentation
Paid Search Integration
Customer Journey Modelling
Vendor Capability Ratings
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Quality of Features
Breadth of Features
Business Value Created
Alexa Reviews
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Gain a Competitive Edge with Alexa's
Likeliness to Recommend
What differentiates Alexa from other similar products?
Alexa's provides valuable insights to help analysts compare performance against rivals and develop data-driven strategies. Alexa's key advantage is its ability to gather key metrics for websites by leveraging its expansive toolbar user base. The competitor analysis utilizes this robust dataset to showcase website traffic statistics, including visitors, page views, bounce rates, and average time on site. For SEO analysis, it is important to note that this tool shows the top keywords that drive traffic to competitor sites, along with their corresponding difficulty scores.
What is your favorite aspect of this product?
Using Alexa's category benchmarks, I can frame performance within the wider industry landscape. The category overview displays average metrics for the finance industry. It shows whether our traffic volumes, engagement, and keyword positions are above or below the category averages. This information helps me set data-driven goals and make a case for additional resources if necessary. Additionally, the side-by-side dashboard simplifies benchmarking by displaying your site's metrics alongside those of your competitors. The visual design and ability to toggle between metrics make performance gaps immediately apparent.
What do you dislike most about this product?
Currently, Alexa's website analytics capabilities are unparalleled, but its ability to analyze mobile app performance is limited. Although some aggregate metrics are available, I would like to have more detailed insights into competitor app store optimization and user engagement metrics, similar to what is available for websites.
What recommendations would you give to someone considering this product?
The Alexa Competitor Analysis is the gold standard for competitive intelligence, providing unparalleled insights to guide competitive positioning strategies and tactics. Its robust dataset, compelling visualizations, and category context create a decisive advantage in benchmarking performance. Financial firms know that small differences can have a big impact on outcomes. These fine-grained insights can determine whether a company succeeds or fails. Alexa is an essential platform for keeping your company ahead.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kevin A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Pretty amazing
Likeliness to Recommend
What differentiates Alexa from other similar products?
It cost-benefit relation
What is your favorite aspect of this product?
Its smart features
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Nothing especifically
Pros
- Friendly Negotiation
- Trustworthy
- Effective Service
- Includes Product Enhancements
Ayush G.
- Role: Finance
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Nov 2023
Review of amazon alexa
Likeliness to Recommend
What differentiates Alexa from other similar products?
It is very efficient as compared to other similar products in the market.
What is your favorite aspect of this product?
I love everything about this product. It is cost-effective and very easy to implement.
What do you dislike most about this product?
There is nothing to dislike about this product.
What recommendations would you give to someone considering this product?
If you are looking to use this product in your company or for your personal use just go for it without thinking much.
Pros
- Reliable
- Trustworthy
- Unique Features
- Caring