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Loyalty Program Software

Loyalty Program

What is Loyalty Program Software?

Loyalty Program software enables organizations to identify repeat customers, set up and run loyalty programs, and send rewards or incentives to drive retention, cross-selling, and increase customer lifetime value. Typical rewards and incentives of these programs include gift cards, vouchers, and cashbacks. These offerings tends to be customized to a customer’s spending habits, with reporting and analytics capabilities for personalizing B2C relationships. The data this software receives from the customer can inform the organization on customer behaviour, customer personas, and identify customer trends.

Common Features

  • Rewards Management
  • Customer Relationship Management
  • Member Portal
  • Omnichannel Experience
  • Card Management
  • Activity Tracking
  • Artificial Intelligence / Machine Learning
  • Customer Segmentation
  • Pricing Promotions
  • Open API

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Top Loyalty Program Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Products below are ineligible for awards due to insufficient recent reviews

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Goody combines leading loyalty program software, marketing and CRM, in one bundle. Goody offers a full stack of products for your loyalty rewards, marketing and customer relationship management. It's simple, easily accessible and integrates with everyday applications.

Talkable

Talkable

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Referral program software and loyalty solutions for eCommerce brands. Acquire high-value clients at a low cost, increase retention and grow revenue through targeted referral and loyalty programs. Building on your existing customers and the marketing groundwork you've already invested in, Talktable creates pathways to maximize the return on those relationships, while attracting the right new clients.

Currency Alliance

Currency Alliance

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Currency Alliance is a simple, cost-cutting SaaS solution, designed to be the ultimate tool for Loyalty Managers in executing their day-to-day business. It plugs effortlessly into your existing loyalty management platform for real-time processing via an API to manage incremental business. All information can be accessed and managed via the online portal.

Loylap

LoyLap

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LoyLap is a provider of customisable payments for physical & omnichannel businesses. The cashless payment technology integrates directly into POS systems enabling Merchants to receive data-rich payments and reward customers effortlessly. LoyLap's mission to evolve payments technology to bridge the physical & online world.

Perkville

Perkville

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Perkville is a customer loyalty program in the health and fitness, retail, spa and salon space. Through readymade integrations with POS systems and extensive API integrations, Perkville automatically rewards your customers for checking in, driving referrals, generating social media, and spending money. Perkville allows businesses large and small to create a custom automated loyalty program in minutes.

Fiska Inc. (formerly Thirdshelf)

Thirdshelf

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Customer loyalty program for your lightspeed, vend or heartland retail point of sale. Reward your customers and boost repeat sales.

Hashtag Loyalty

Hashtag Loyalty

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Hashtag Loyalty enables businesses to grow by building customer loyalty, improving retention and increasing revenue. Capture first-party customer data via experience enhancing touchpoints such as a Loyalty Program, Feedback or Reservation System. Understand collected data via simplified, actionable insights on customer behaviour and activity. Engage customers at scale in an automated, highly personalized and human manner. All of the above through a simple, plug-play and affordable solution.

Captain Up

Captain Up

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Captain Up, a cloud-based engagement and retention platform, maximizes customer activity and loyalty - using game mechanics and behavioral psychology. A recommended solution by leading brands around the globe - setting a golden standard in loyalty & gamification. Delivering powerful marketing tools, driving business growth, rewarding loyalty, building personalized journeys, monitoring costs and promoting responsible gaming. Enabling brands to offer a new customer experience, enriching the user journey with challenges, tournaments, jackpots, leaderboards, personal promotions, coins, smart bonuses, shop, progressive rewards, points, badges and more.

Preferred Patron Loyalty, LLC.

Preferred Patron Loyalty

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Preferred Patron Loyalty, LLC. is a provider of Customer Engagement Software and Loyalty Programs throughout the United States, Canada and abroad. We offer cutting-edge systems and marketing services to businesses world-wide. The Preferred Patron loyalty platform has been helping businesses, small, medium and large, succeed across many diverse industries, including automotive, retail, restaurant, gaming, hospitality, health care, dentistry, orthodontics, cosmetics & aesthetics, salon & spa, gas station & convenience store, college & university, health & fitness, entertainment, golf resort & country club, and cafe & pub.

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Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

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