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Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 19
Next Award: Jun 2026

Top Email Marketing Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Delivra

Delivra

Composite Score
7.5 /10
CX Score
7.9 /10

Delivra, is an email platform that designs custom solutions to help marketers and agencies automate highly personalized, event-driven campaigns that increase the long term loyalty and lifetime value of their customers. Deep integrations, powerful segmentation, and event-triggered, multi-channel automation—along with the dedicated partnership of our customer success team—make it so much easier for marketers to fully customize their engagement strategy and drive more revenue.

Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Caring
Composite Score
7.7 /10
CX Score
7.9 /10

Easy to use all-in-one software for live chat, chat bots, email marketing, marketing automation, forms, knowledge base, and more to create great customer experiences. Gist's all-in-one suite allows you to track more about your contacts, giving you the ability to go deeper with personalization. The deeper you can go with personalization, the higher your conversion rates will be and the happier your customers will be.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket. But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in. Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Scorecard

Pros

  • Enables Productivity
  • Acts with Integrity
  • Caring
  • Reliable
Composite Score
7.5 /10
CX Score
7.7 /10

Connect your data, build your audience, and create your most successful email program ever.

Scorecard

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
Composite Score
7.5 /10
CX Score
7.7 /10

SendX with its Opti-Send technology ensures that your email campaigns get as much as 2X more opens. This ensures that you drive more ROI out of your email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Customer.io

Customer.io

Composite Score
7.4 /10
CX Score
7.6 /10

With Customer.io, send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service
Moosend

Moosend

Composite Score
7.6 /10
CX Score
7.6 /10

Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automations, and an award-winning user interface.

Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Upland Software, Inc.

Adestra

Composite Score
7.0 /10
CX Score
7.3 /10

Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service, we're Software AND a Service.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Saves Time

Cons

  • Less Generous

Acoustic Marketing Cloud is a sophisticated omnichannel B2C marketing platform that enables brands to orchestrate meaningful digital experiences through email, mobile, and social media, while measuring and optimizing the entire customer journey.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Saves Time

Cons

  • Less Caring
Composite Score
6.6 /10
CX Score
7.0 /10

Build your ecommerce brand—from customer acquisition to loyalty and retention with Drip. We give you the tools you need to build personal and profitable relationships with your customers at scale.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered
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