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Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 19
Next Award: Jun 2026

Top Email Marketing Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Composite Score
8.1 /10
CX Score
8.6 /10

One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.

Scorecard

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

MailJet's intuitive and collaborative tools let you focus on creating attractive, successful campaigns that engage your email list, while we take care of getting your emails to their inbox with our proven suite of deliverability tools. Mailjet gives you all the tools you need to own your email marketing strategy so you can wow new subscribers and retain your existing email subscribers. Plus, Mailjet has a native WordPress plugin to get you up and running quickly.

Scorecard

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Client Friendly Policies

Maropost delivers a powerful, easy-to-use, enterprise level solution that is built to suit your marketing needs. Our email marketing/marketing automation platform includes the most useful and practical tools—all within an intuitive dashboard.

Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
SendPulse

SendPulse

Composite Score
7.8 /10
CX Score
8.1 /10

SendPulse offers marketing tools to empower your business. You can use multiple communication channels to interact with your customers within a single platform including email, Facebook, web push, SMS, and Viber.

Scorecard

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
Composite Score
7.8 /10
CX Score
8.1 /10

Transactional Email Template Management. Sendwithus helps small teams manage transactional emails outside of source code. Data-Driven, personalized emails target content based on user-specific data and engage customers with highly personalized emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Pinpointe On-Demand, Inc.

Pinpointe

Composite Score
7.8 /10
CX Score
8.1 /10

Pinpointe’s cloud-based email marketing system empowers business (“B2B”) marketers to target and personalize their communications based on prospects behavior, interests and characteristics. Pinpointe helps marketers nurture and deliver more quality opportunities to the sales team and analyze results with reduced marketing effort.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Every business knows a carefully crafted email campaign goes a long way. It can help you build a customer base, establish brand loyalty and grow your business without growing a hole in your pocket. But for an email campaign to succeed, you need more than an email service provider or even responsive email templates. And this is where software for email marketing comes in. Campaigns by Pipedrive helps you win your prospects’ attention with beautiful, customizable layouts and keep it with tracking, analytics and filtering features.

Scorecard

Pros

  • Enables Productivity
  • Acts with Integrity
  • Caring
  • Reliable
Composite Score
7.7 /10
CX Score
7.9 /10

Easy to use all-in-one software for live chat, chat bots, email marketing, marketing automation, forms, knowledge base, and more to create great customer experiences. Gist's all-in-one suite allows you to track more about your contacts, giving you the ability to go deeper with personalization. The deeper you can go with personalization, the higher your conversion rates will be and the happier your customers will be.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Cons

  • Leverages Incumbent Status
  • Slower Product Innovation
Freshworks Inc.

Freshmarketer

Composite Score
7.7 /10
CX Score
8.2 /10

Create personalized multichannel customer journeys at scale with Freshmarketer. Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Effective Service
  • Wastes Time
  • Less Generous

Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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