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Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 19
Next Award: Jun 2026

Top Email Marketing Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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LITMUS

Litmus

Composite Score
8.6 /10
CX Score
8.9 /10

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Scorecard
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Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring
Badge Winner

Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.

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Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring
Badge Winner
Badge Winner
MailerLite

MailerLite

Composite Score
8.6 /10
CX Score
8.8 /10

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing
Badge Winner
Badge Winner

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

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Pros

  • Acts with Integrity
  • Efficient Service
  • Performance Enhancing
  • Generous Negotitation
Constant Contact, Inc.

Constant Contact

Composite Score
8.5 /10
CX Score
8.5 /10

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

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Pros

  • Security Protects
  • Reliable
  • Acts with Integrity
  • Respectful
Klaviyo

Klaviyo

Composite Score
8.4 /10
CX Score
8.7 /10

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Altruistic
Aweber

AWeber

Composite Score
8.3 /10
CX Score
8.5 /10

AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.

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Pros

  • Generous Negotitation
  • Client's Interest First
  • Helps Innovate
  • Caring
GetResponse

GetResponse

Composite Score
8.3 /10
CX Score
8.5 /10

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

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Pros

  • Unique Features
  • Inspires Innovation
  • Altruistic
  • Client Friendly Policies
Salesforce.com Inc

Salesforce Email Studio

Composite Score
7.9 /10
CX Score
8.2 /10

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

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Pros

  • Reliable
  • Trustworthy
  • Security Protects
  • Effective Service

Products below are ineligible for awards due to insufficient recent reviews

iContact

iContact

Composite Score
8.3 /10
CX Score
8.4 /10

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

Scorecard

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
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