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ISG Releases 2019 Quadrant Report on Social Business Collaboration

Leading consulting services firm ISG has released its Global 2019 Quadrant Report on Social Business Collaboration – Services & Solutions. The report details which vendors are market leaders, rising stars, product challengers, market challengers, and contenders in the social business collaboration space.

Key insights on vendors in the enterprise social collaboration space include:

  • Workplace by Facebook, Igloo, Microsoft, and Slack were identified as market leaders.
  • Cisco was noted as a rising star.
  • Unify (Atos), Flock, Google, IBM, and Jive were identified as product challengers.

The vendors were calculated based on portfolio attractiveness and competitive strength.

Source: ISG Enterprise Social Collaboration Solutions 2019 Quadrant, p. 15. Accessed February 10, 2020.

Our Take

It is interesting to suddenly see Igloo going toe-to-toe with Slack, Google, and Microsoft as market leaders in the enterprise social collaboration space. Unfortunately, the reason for this is cynical: ISG’s report is customized courtesy of Igloo.

Of course, Igloo – usually known as a digital workspace – may want to showcase its new capabilities in the enterprise social collaboration space, getting itself on the vendor map. However, there is a difference between labeling yourself as a contender or rising star in a new space and saying you are a market leader in the space. Readers should therefore note that ISG’s quadrant for social collaboration is more of marketing tool propelling Igloo into this marketspace. Consequently, take ISG’s quadrant with a grain of salt.

What the ISG report does do well is its general overview of this marketspace. For those interested in knowing what capabilities are now table stakes and how the space is evolving, you could do worse than if you started here.

Source: SoftwareReviews Igloo Scorecard. Accessed February 10, 2020

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