Customer Data Platform (CDP) Software

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.

Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

Simon AI orchestrates 1:1 personalization by combining customer data with inventory, weather, local events, and trends. AI agents handle data and execution with moment-aware timing so teams launch fast.

CaliberMind is on a mission to turn every marketer into a Revenue Marketer with the data, analytics and smart workflow automation they need to grow revenue faster together with sales. The product is built by marketers, for marketers, and we’re proud of that. The end result is an entirely new way of doing business for the MarTech industry

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Lytics is a customer data platform (CDP) built for marketing teams to improve business performance by connecting the right data to Lytics’ powerful AI engine. By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user’s interests and customer journey.

The Redpoint Data Readiness Hub closes the context gap in your customer data. It continuously cleanses, unifies, activates, and refines the Customer 360 - turning fragmented data into a trusted asset for any AI, CX, or CDP use case. Data teams deliver faster with less engineering effort and data that's ready from day one. Marketers gain the insight to know what to say and when — driving more relevant experiences, deeper engagement, and higher revenue. 

SAP Engagement Cloud (formerly emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results.

Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices.

Collect customer data once through secure APIs and SDKs and connect it to all of your tools with mParticle's Customer Data Platform. Manage data quality, enforce governance, and drive better customer interactions. mParticle is the customer data platform for every screen.