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Customer Data Platform (CDP) Software

Customer Data Platform

What is Customer Data Platform Software?

Customer Data Platform (CDP) software centralizes customer information from multiple sources into one single location. A CDP aggregates customer data, cleans it, enriches it, and keeps it up to date in real time. It provides organizations with a unified view of their customers, enabling teams across marketing, sales, and service to work from consistent data. CDPs typically collect information from sources such as websites, mobile apps, CRM systems, email platforms, and transactional databases. The resulting customer profiles can be used to inform segmentation, analytics, reporting, and personalization across various channels. Most CDPs also include tools for identity resolution, data governance, and integration with downstream systems.

Common Features

  • CRM Integration
  • Data Aggregation
  • Dashboards, Analytics and Reporting
  • Data Security
  • Data Enrichment
  • Behavioral Triggers
  • Omnichannel Integration
  • Real Time Capabilities

Top Customer Data Platform (CDP) Software

2025 Data Quadrant Awards

2026 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 14
Next Award: Oct 2026

Top Customer Data Platform Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
7.4 /10
CX Score
7.7 /10

Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

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Pros

  • Continually Improving Product
  • Performance Enhancing
  • Effective Service
  • Client Friendly Policies
Composite Score
7.4 /10
CX Score
7.7 /10

Optimove Engage is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

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Pros

  • Efficient Service
  • Caring
  • Respectful
  • Helps Innovate

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

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Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Inspires Innovation

Experience Platform enables organizations to centralize and standardize customer data and content in real-time from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

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Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Respectful
Dun & Bradstreet Inc

D&B Rev.Up ABX

Composite Score
7.2 /10
CX Score
7.6 /10

Target the right buyers and personalize engagement across channels with account-based experiences at scale.​ D&B Rev.Up is the new open RevTech platform B2B marketers have been waiting for. D&B Rev.Up ABX, the first product on the platform, helps you grow revenue with unified data, targeted audiences, and personalize activations across channels. Plus, track your results. All powered by our industry-leading CDP - and with connectors to whatever Martech or Salestech you already use so you won’t be trapped in yet another tech silo.

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Pros

  • Respectful
  • Trustworthy
  • Effective Service
  • Caring
Planhat

Planhat

Composite Score
7.0 /10
CX Score
7.2 /10

Planhat is a customer platform with a comprehensive, extensible data foundation. Powered by a series of flexible, horizontally-built modules, it combines UI elegance with best-in-class performance. We've always planned on becoming the CRM you run your entire business on. To achieve this, we haven't created a suite of specialized tools out of point solutions like hardcoded filters. Instead, we've built a distinct set of generic, interoperable building blocks that can be combined and recombined to meet specialized use cases.

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Pros

  • Continually Improving Product
  • Trustworthy
  • Client Friendly Policies
  • Fair

Products below are ineligible for awards due to insufficient recent reviews

Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Totango, Inc

Catalyst

Composite Score
7.2 /10
CX Score
7.6 /10

Catalyst is the customer growth platform that helps you unify the GTM organization to drive recurring impact and value. Evolve your team to stop focusing on activities and instead, deliver impact.

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Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Caring

Cons

  • Charges for Enhancements

San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. Its CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity
Red Eye International Ltd.

RedEye

Composite Score
7.0 /10
CX Score
7.3 /10

RedEye is an AI-driven Marketing Automation platform feed designed to constantly increase customer lifetime value for clients by employing data driven strategies and unique technologies and solutions. This provides clients with customer insight and data that drives highly personalised and successful cross channel communications that attract, engage and convert prospects and customers.

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Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy
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