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Content Marketing Tools

Content Marketing

What is Content Marketing Tools?

Content Marketing platforms provide the ability to create, curate and deploy collateral and content to the right customer at the right time and in the right channel (i.e. web, mobile, social, customer portals).

Common Features

  • Content Storage
  • Content Curation / Library Controls
  • Content Analytics
  • Content Optimization
  • Content Creation
  • Multi-Channel Distribution
  • Advanced Video Management
  • Advanced Audio Management
  • DAM (Digital asset management) Integration
  • Web Experience Management Integration
  • Personalization/Audience Targeting
  • Editorial Workflow
  • Editorial Calendar
  • Content Campaign Management

Top Content Marketing Tools

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 13
Next Award: Apr 2026

Top Content Marketing Tools 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Filter by
Agility CMS

Agility CMS

Composite Score
7.8 /10
CX Score
8.1 /10

Agility is the Headless CMS for businesses seeking personalized, scalable, and future-proofed content management solutions. With an API-first approach and flexible architecture, Agility easily empowers your brand to create and distribute engaging content across channels.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Enables Productivity
  • Fair
  • Effective Service

Contently is an enterprise content marketing platform that eliminates organizational silos, scales efficiently, and creates smarter, results-driving content every step of the way. Its cross-functional content calendars, campaign centers, and in-platform strategy tools align teams and create better content, faster.

Scorecard
Scorecard

Pros

  • Respectful
  • Altruistic
  • Acts with Integrity
  • Client's Interest First
Brandwatch, Inc.

Brandwatch

Composite Score
7.7 /10
CX Score
7.9 /10

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Acts with Integrity
  • Fair
Kontent.ai

Kontent.ai

Composite Score
7.7 /10
CX Score
7.8 /10

Kontent drives each step of the content production process from the initial planning phase through publication and ultimately optimization. Performance analytics maximize the value of this content with insights that drive future planning efforts and the reuse of successful content across campaigns and channels.

Scorecard
Scorecard

Pros

  • Reliable
  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation

CoSchedule Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams. It serves as a single source of truth for your marketing team. CoSchedule Marketing Suite features a series of unique workspaces, so you can organize your projects and campaigns in a way that works best for you (and your team).

Scorecard
Scorecard

Pros

  • Performance Enhancing
  • Trustworthy
  • Helps Innovate
  • Reliable
Badge Winner
Badge Winner
Hygraph

Hygraph

Composite Score
7.6 /10
CX Score
7.9 /10

Hygraph is a headless CMS powering content for mission-critical applications that helps you build limitless solutions rapidly with its GraphQL-native API-first approach. With Hygraph, you can manage your content, unify all your sources, and deliver content anywhere and overcome content silos with true composability.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Fair
  • Helps Innovate
  • Continually Improving Product

Products below are ineligible for awards due to insufficient recent reviews

Put an end to strategic drift, operational chaos, and go-live surprises with the Skyword360 content marketing platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
ContentStudio

ContentStudio

Composite Score
7.5 /10
CX Score
7.6 /10

Powerful content marketing and social media management platform for publishers, brands, agencies and, startups who want to share the best content consistently and increase their reach.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features
Composite Score
7.5 /10
CX Score
7.9 /10

Consumers are increasingly distracted and wary of marketing. Work better, together, to plan and execute winning brand experiences that stand out in the feed and compel your audience to action.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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