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A/B Testing Software

A/B Testing

What is A/B Testing Software?

A/B testing software is used to perform randomized experimentation process where two versions of an asset are compared by marketers or researchers to gauge the performance of an asset to promote the best digital experiences and campaign results. The software includes split testing capabilities, server-side testing, audience targeting, and analytics.

Common Features

  • Split Testing
  • Server Side Testing
  • Personalization/Audience Targeting
  • Analytics and Reporting
  • Feature Flagging
  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Traffic Allocation Control
  • No-Code/Low-Code Test Building
  • Goal Tracking and Conversion Definition
  • Landing Page & Web Form Testing
  • Heatmaps/Clickmaps
  • Visual Editor
  • Split URL Testing

Top A/B Testing Software

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 5
Next Award: Apr 2026

Top A/B Testing Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

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ClickFunnels is an online tool for building high-converting websites and sales funnels. ClickFunnels is an all-in-one service that entrepreneurs can use to build a website, generate leads, make sales, grow your email list, and create a brand.

Monetate

Monetate

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Monetate empowers organizations to use relevant data to make the most intelligent and personalized decisions across touchpoints. Capabilities such as testing and experimentation, recommendations, and automated 1-to-1 experiences give brands the ability to deliver the right experience at the right time to their customers.

Insufficient Data
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Test your insights. Run experiments. Win. Or learn. And then win.

Insufficient Data
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Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server.

Statsig

Statsig

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Thousands of companies, from startups to Fortune 500s, rely on Statsig to make data-driven decisions. Ship smarter and faster with the unified platform for feature flags, experimentation, and analytics.

Insufficient Data
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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.

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Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Insufficient Data
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Conductrics provides the tools needed to run experiments and surveys correctly and responsibly.

SiteSpect

SiteSpect

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SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time.

EngageBay Inc.

EngageBay

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EngageBay is a simple, powerful, affordable, integrated all-in-one marketing, sales & support software with free CRM that is designed to be an affordable alternative to expensive platforms like Hubspot. It is designed specifically for small businesses & startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life.

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