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A/B Testing Software

A/B Testing

What is A/B Testing Software?

A/B testing software is used to perform randomized experimentation process where two versions of an asset are compared by marketers or researchers to gauge the performance of an asset to promote the best digital experiences and campaign results. The software includes split testing capabilities, server-side testing, audience targeting, and analytics.

Common Features

  • Split Testing
  • Server Side Testing
  • Personalization/Audience Targeting
  • Analytics and Reporting
  • Feature Flagging
  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Traffic Allocation Control
  • No-Code/Low-Code Test Building
  • Goal Tracking and Conversion Definition
  • Landing Page & Web Form Testing
  • Heatmaps/Clickmaps
  • Visual Editor
  • Split URL Testing

Top A/B Testing Software

2025 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 5
Next Award: Apr 2026

Top A/B Testing Software 2026

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Products below are ineligible for awards due to insufficient recent reviews

Mutiny

Mutiny

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Mutiny makes it easy to target and convert more B2B buyers on your site with no code web personalization.

GrowthBook

Growthbook

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A modern feature flagging and experimentation platform to help companies make smart data-driven decisions

Convert

Convert

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Convert Experiences offers affordable A/B testing with enterprise power — 90+ integrations, real human support, and transparent pricing. For 15+ years, Convert has powered growth for marketers, e-commerce teams, and agencies with flicker-free A/B, multivariate, split URL, and personalization tests. With 90+ integrations (Shopify, GA4, WooCommerce, Segment, and more), plus a Visual Editor that frees you from dev bottlenecks, Convert makes experimentation fast, accurate, and frustration-free. Privacy is built-in (GDPR/CCPA/HIPAA-ready, no data reselling), pricing is transparent (no hidden fees), and support is human — live chat, email, and agency-friendly.

Upflowy

Upflowy

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Upflowy is a drag and drop tool to build and optimise web experiences. Allowing you to easily A/B test signup experiences, sales lead funnels, customer on-boarding, and much more. Upflowy gives you everything you need to build a story worth engaging with, in only a few clicks. Easily add and experiment with imagery, video, animation on your signup flow and customise it all to your branding. Create impact using more personalised experiences creating less friction to enable higher conversion rates.

Yieldify

Yieldify

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Yieldify is a fully managed end-to-end personalization platform that helps ecommerce marketers generate more revenue by engaging their customers with personalized experiences. Yieldify is a fully managed personalization platform for ecommerce businesses that gets the data on your audience behavior, engages the right customers with personalized experiences and increases your ecommerce revenue.

Symplify

Symplify

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Symplify offers an easy-to-use player engagement solution that combines the power of website conversion optimization and multi-channel marketing automation all in one package. Benefit from the full end-to-end solution or select only the modules you need to take your existing marketing solution to the next level. We help you convert prospects into new customers, then engage them to make them your best customers.

Kameleoon

Kameleoon

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Kameleoon is an A/B testing, Full Stack, and AI-powered personalization solution for every type of team. Kameleoon is the only optimization solution with web, full stack, and feature experimentation capabilities in a single unified platform.

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An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device.

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Intellimize is an AI-driven website personalization and conversion rate optimization platform that enables marketers to convert more traffic. Intellimize uses machine learning to help marketers power high-converting websites.

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Eppo is a next-gen A/B experimentation platform that enables product development speed and entrepreneurial culture. Eppo helps companies unlock growth and encourages an entrepreneurial culture with a trusted platform for randomized experiments. It talks directly to your data warehouse (Snowflake, BigQuery, or Redshift) and lets your analysts define metrics in familiar SQL. With our advanced statistics features, experiments analyzed on the Eppo platform lead to decisions more quickly than traditional A/B tests.

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