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Customer-facing Web sites and applications are often a prospective customer's first experience of an organization and greatly influence that critical first impression. By investing in user experience engineering (UXE), small enterprises can expect to see benefits in several of the following ways:
- Making money by increasing conversions and cross-channel sales.
- Making money by increasing upsell.
- Saving money by reducing contact center transactions.
Evaluate the approaches listed above with this ROI calculator and determine if they will yield adequate returns on a UXE investment.
This downloadable tool is associated with the research note, “Customer-Facing User Experience: What's the ROI?”