This phase will walk you through creating the first iteration of your journey map, creating hypotheses, and collecting the necessary data to test your hypotheses and iterate your journey map. This phase will take you through the following activities:

  • Hypothesize a journey map.
  • Plan a research study.
  • Iterate and ideate.

Use this phase as part of the full blueprint, Use Experience Design to Drive Empathy With the Business.

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Use Experience Design to Drive Empathy With the Business

Use design thinking and journey mapping to make IT the business’ go-to problem solver.

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