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IT often manages stakeholders who don’t know how to articulate what they want from IT. Requirements often say what the business needs, but rarely are IT and the business able to meaningfully discuss the underlying problems and motivations that drive their needs. As a result, IT has difficulty delivering on the business’s true expectations, and the business loses trust in IT. Read this Executive Brief follow our methodology of discovering the hidden needs of the business and developing solutions that solve business problems.

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Use Experience Design to Drive Empathy With the Business

Use design thinking and journey mapping to make IT the business’ go-to problem solver.

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