The IT value proposition is changing. No longer simply a tool for automating back-off and repetitive processes, CIOs have the opportunity to apply IT to optimize top-line revenue opportunities. By focusing IT strategies on sales, marketing, and customer service, CIOs will improve value contribution of the IT function and raise their individual profiles as business executives.
This research will help you:
- Effectively engage your business stakeholders.
- Create an IT-enabled revenue generation strategy focused on marketing, sales, and customer service.
- Perform an IT readiness check and create an IT capability improvement plan to support the use of social, mobile, and analytics.
- Communicate IT’s contribution to revenue generation.
- Stay employed.