Vendor Landscape: Social Media Management Platforms

Rein in social media by choosing a platform that’s right for you.


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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

View Vendor Shortlist

What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.

Access this Vendor Shortlist by logging in with your Info-Tech Research Group membership or unlocking this content.


What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

Your Challenge

  • The proliferation of social media initiatives across organizations has made actively managing social initiatives a challenging task. In order to rein in social media initiatives, the right technology stack is critical. IT is receiving social media software requests from many parts of the enterprise, and must be prepared to speak intelligently about social media vendor selection.
  • The social media management platform (SMMP) market is a combination of vendors that enable social media monitoring, analytics, engagement, and social campaign management. Many vendors specialize in only a few of these areas, but not all. Sometimes multiple products are necessary – but determining which feature sets the organization truly needs can be a challenging task.
  • Regulatory-related industries must archive some types of social interactions, just like email and IM – but striking a balance between functionality and security can pose problems when it comes to social media.

Our Advice

Critical Insight

  • Social media initiatives are no longer the sole responsibility of Marketing or PR. Social Media has become critical for Customer Service and HR recruiting. SMMPs must be evaluated for their ability to support an enterprise-wide social media strategy.
  • Selecting an SMMP involves defining the organization’s functional requirements, creating a shortlist based on these requirements, formally evaluating vendor offerings, and choosing the platform that is best tailored to the organization’s unique circumstances.

Impact and Result

  • Understand the features and business benefits of using an SMMP to effectively manage social media initiatives.
  • Survey the current state of the SMMP market to evaluate and shortlist SMMP vendors that best meet the organization’s requirements.
  • Draft a robust Request for Proposal to send to shortlisted vendors.
  • Select a complete SMMP solution that meets the needs of marketing, sales, and service groups.

Want to Participate in Our Research?

  • Analyst Interviews: Share your best practices, opinions, tools or templates with your peers.
  • Webinars: Interactive session to keep us focused on topics you want to tackle.
  • Upcoming Workshops: Accelerate your project with an onsite, expert analyst to facilitate a workshop for you. Contact us for more details.

Become a Participant

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Get to Action

  1. Evaluate the leading solutions for mid-market SMMP

    Understand the market and available options.

  2. Compare leading vendors and develop a shortlist

    Develop a shortlist to speed the selection process.

  3. Issue an RFP to the shortlist of vendors

    Solicit responses from shortlisted vendors to find optimal enterprise fit.

  4. Review RFP winners

    Ensure that selected proponents can deliver when it counts.

Guided implementation icon Guided Implementation

This guided implementation is a three call advisory process.

    Guided Implementation #1

  • Call #1: Shortlist Assistance and Requirements

    Get off to a productive start: Discuss the market space and how vendors are evaluated. Decide on which deployment option suits you best and narrow down the options based on customized requirements.

  • Guided Implementation #2

  • Call #1: RFP and Budget Review

    Interpreting and acting on RFP results: Review vendors’ RFPs and ensure the solution is meeting your needs. Discuss average pricing of solutions and what can fit into your budget.

  • Guided Implementation #3

  • Call #1: Negotiation and Contract Review

    Purchase optimization: Review contracts and discuss best practices in negotiation tactics to get the best price for your solution.

CRM, Sales, Marketing and Customer Support Map

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