The Info-Tech Research Group recently completed a comparison of six market leading Customer Relationship Management (CRM) solutions. One of the evaluated products was Salesforce.com Summer 09. The evaluation examines specific strengths and weaknesses to determine to what degree Salesforce.com would make a good choice for an organization implementing a CRM solution. This research note outlines several key points, including:
- Salesforce.com’s position in the spectrum of CRM offerings.
- A description of the Salesforce.com Summer 09 solution.
- Salesforce.com’s product strengths and challenges.
Salesforce.com is the SaaS CRM market leader and an overall CRM market leader. Though it has the most product depth in the sales force automation process domain, it is quickly expanding its marketing and service capabilities to match the breadth of its sales platform. Consider Salesforce.com if your organization requires fast time to implementation, with simple data integration needs.