Vendor Landscape Plus: CRM Software

Complex CRM suites can leave a sour taste.

Unlock

This content requires an active subscription.

Access this content by logging in with your Info-Tech Research Group membership or contacting one of our representatives for assistance.

Speak With A Representative Sign In
or Call: 1-888-670-8889 (US) or 1-844-618-3192 (CAN)

RETIRED CONTENT

Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.

Your Challenge

  • Leading CRM suites are too expensive and overly complex for most SMBs.
  • CRM leads the SaaS movement, making delivery method a key consideration for CRM product selection.
  • CRM product selection is almost as cumbersome as CRM implementation; too long and costly. Use Info-Tech's CRM Decision Diamond™ to shorten the process.

Our Advice

Critical Insight

  • Organizations are pushing back on traditional and complex CRM suites in favor of platform-like solutions, allowing integrators to build specific solutions.
  • CRM software delivered as a service, led by Salesforce.com, is a mature, viable technology option for most SMBs.
  • Microsoft has evolved into a leading CRM vendor with Dynamics CRM v4, boosted by the natural and extreme Outlook integration.

Impact and Result

  • Info-Tech's CRM Decision Diamond™ will help you select the right CRM feature set and app delivery method to achieve immediate value and long-term flexibility.
  • The CRM Decision Diamond™ shortens selection time by examining pre-screened vendors specifically recommended for SMBs.
  • The CRM Decision Diamond™ allows you to spend your consultancy budget on CRM implementation, instead of selection.

Vendor Landscape Plus: CRM Software