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Make Smart Decisions Using an Accessible Customer Intelligence Strategy

The key to building a cohesive, highly personalized customer journey starts with predictive intelligence.

Customer data (and expectations) are growing exponentially. IT must enable an accessible, decision-oriented customer intelligence strategy across the broader organization to capture customer insights.

Your Challenge

  • Strong, accurate customer data is the cornerstone of Marketing decision making. IT must provide the tools to effectively capture and use this data.
  • Data shouldn’t be just for the data specialists. Analytics should be end-user friendly, and easy to construct and consume by business managers in Marketing and Sales.
  • Customer data is immensely valuable across all areas of the business…not just Marketing. IT is no exception and should incorporate customer insights into application deployment.

Our Solution

  • Our comprehensive program will ensure your organization is employing the best practices associated with customer intelligence that will maximize the value of your customer data.
  • Our approach helps you conduct a thorough process assessment of your customer interaction tactics and identifies areas that can benefit from strong technology enablement via a customer intelligence platform.
  • Our approach will assess business requirements for customer intelligence and craft a rationalized portfolio of solutions that captures the voice of the customer in a cost-effective manner.
  • Our approach allows you to develop customer intelligence initiatives that will maximize data quality, insight distillation, and value to Marketing, Sales, and Customer Service.

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Analyst Interview

Search Code: 80137
Published: March 18, 2016
Last Revised: March 18, 2016