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Create and execute a communication plan to ensure that the right messages are properly communicated.

A communications plan is used to make sure that current information about program progress and benefits is provided in an effective manner to all pertinent internal and external parties. The plan should include:

  • What is to be communicated (message content)
  • Who is responsible and accountable for delivering the message
  • Who the recipients are
  • When and how often (frequency) the message is to be delivered
  • What medium is to be used to deliver the message

Effective communication is critical for garnering support, acceptance, and participation from stakeholder groups.

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Lead a Digital Transformation to Advance Revenue Generation

Create a strategic IT-enabled roadmap that uses social, mobile, and analytics to improve marketing, sales, and customer service.

Solution Set Steps

  1. Make the case for a digital revenue generation strategy
  2. Create a plan to kick-start a digital revenue generation program
  3. Develop a digital revenue generation strategy and roadmap
  4. Strengthen the capabilities required to execute the strategy
  5. Measure business impact and communicate the program’s benefits
    • Revenue Generation Program Communication Plan Template

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Search Code: 73733
Published: November 14, 2013
Last Revised: November 14, 2013

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