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- Mobile proliferation has created costly fragmentation. iOS, Android, BlackBerry, and Windows Phone are all popular with consumers.
- This poses a challenge for developers: they’re forced to choose between selecting one platform for development or investing in costly parallel development efforts.
- Mobile Development Platform (MDP) vendors help solve the conundrum of fragmentation by providing solutions that allow developers to "code once, deploy many" to multiple mobile platforms.
- Organizations that are heavily involved in mobile app development should adopt an MDP to allow them to reach the largest possible app market at the lowest possible cost.
- MDP feature sets are highly commoditized, with pricing and vendor attributes forming more relevant selection criteria.
Impact and Result
- Understand the features and business benefits of using an MDP to support mobile development efforts.
- Determine functional requirements based on organizational needs to focus product evaluation on the right criteria.
- Understand the current state of the MDP market to evaluate and select a vendor that best meets the organization’s requirements.
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