Marketing Automation Technology Selection Tool

Author(s): Josh Mendelssohn

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

This tool identifies the type of marketing automation (MA) technology you need:

  • Email marketing service
  • Lead management automation (LMA) suite
  • Enterprise marketing management (EMM) suite

After determining which technology you need, the tool facilitates evaluation of vendors. The tool auto-populates requirements for the MA technology, and allows you to quickly indicate which vendors can deliver on it. Next, the tool allows for side-by-side comparison of vendor pricing, allowing you to determine which vendor is best able to meet your needs.

Tags

EMM Requirements, requirements gathering, Enterprise Marketing Requirements, IBM, customer relationship management, Infor, Siebel, SAS, social media, marketing automation, Epiphany, predictive analytics, Marketo, social media marketing, social media analytics, teradata, aprimo, unica, neolane, Enterprise Marketing Automation, Enterprise Marketing Management, Cross Channel management, Integrated Marketing Management, Mobile Marketing, Marketing Business Intelligence Analytics, Marketing Dashboards, Real Time Interaction Management, Conversational Marketing, Location Based marketing, Email, email marketing, email marketing service, mail chimp, Jango Mail, Support Marketing, Lyris, mailchimp, bulk email, email marketing services, email blast, Yesmail, iContact, Constant Contact, Lead Management automation, LMA, EMM
Browse all Applications

Related Content

Visit our IT Cost Optimization Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019
© Info-Tech Research Group | Terms of Use | Privacy Policy