Defining drivers for traditional commerce and e-commerce is the first step: this section will walk you through a structured approach using personas and scenarios to construct appropriate business drivers for commerce in your organization.

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Enable Omnichannel Commerce That Delights Your Customers

Create a cohesive omnichannel framework that supports the right transactions through the right channels for the right customers.

Solution Set Steps

  1. Start here – read the Executive Brief
  2. Identify critical drivers for your omnichannel commerce strategy
    • Enable Omnichannel Commerce That Delights Your Customers – Phase 1: Identify Critical Drivers for Your Omnichannel Commerce Strategy
  3. Map drivers to the right channels and technologies

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