To many CIOs, predictive analytics is an optional project. Yet, they found a successful PA project boosts their credibility significantly.
Your Challenge
- Organizations can look into the past (BI) and at the present (real-time); they are lacking the ability to predict or stimulate the future.
- Organizations draw conclusions from BI. However, the conclusions, sometimes, are arrived subjectively. The conclusions have to be validated.
- There is too much data to make sense of; organizations may not have the time and resources to process the data.
- Data workers are more tech-savvy and they want to do some predictive analytics on their own.
Our Solution
PA projects can improve effectiveness by:
- Helping organizations to “foresee” the future.
- Allowing organizations to group entities (customers) into clusters and tailor treatments.
- The key is to build and/or optimize the predictive capability and educate the business executives, and demand is expected to jump.
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