Develop a Master Data Management Strategy and Roadmap – Executive Brief

Author(s): Rachel D'Hollander, Steven Wilson, Brian King

An organization's ability to use and gain insights from its data is directly related to the organization's competitiveness in its industry. Effectively managing the most critical data assets, also known as master data, is crucial to gaining practical insights into customer intimacy, innovation leadership, risk management, and operational excellence.

Read this Executive Brief to:

  • Understand why Master Data Management (MDM) is critical to the success of the organization, regardless of size.
  • Recognize the importance of responding to trends in managing your master data.
  • Review Info-Tech's approach to developing a MDM strategy.

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