Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework

Author(s): Ben Dickie, Jessica Jenkins

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A customer experience management (CXM) technology-enablement roadmap will enable smooth and timely implementation of your initiatives. During this phase, you will create a CXM initiatives roadmap and prioritize initiatives. This phase will take you through the following activities:

  • Create an initiative rollout plan
  • Confirm and finalize the CXM blueprint

Use this phase as part of the full blueprint, Build a Strong Technology Foundation for Customer Experience Management.

View the Complete Blueprint:

Build a Strong Technology Foundation for Customer Experience Management

Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.

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