Select and Implement a Marketing Management Suite – Phase 2: Analyze MMS Requirements and Shortlist Vendors


Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

Determine your organization's marketing management suite (MMS) and restore requirements by engaging both the business and IT during your process mapping and requirements gathering steps. Synthesize all of the requirements and capabilities gathered to outline your RFP. Use these findings to guide your organization as you review the Vendor Landscape findings for MMS software, contained in this phase of the blueprint.

The MMS Software Vendor Landscape includes the following analysis:
  • An overview of the MMS market
  • Scoring methodology
  • Vendor scoring
  • Vendor profiles
  • Graphical displays of vendor performance and placement for each use-case scenario
  • Value scoring for each use case
Produce your own vendor shortlist by reviewing vendor performance for the relevant use-case scenarios within the Vendor Landscape analysis.

Related Content

GET HELP Contact Us
VL Methodology