Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.

Rich Internet Applications (RIAs) use technology like AJAX and Flex to free Web users from the often painfully slow post-reply mechanism of HTML. RIAs combine desktop-like interactivity with Internet accessible data. This synergy means that although RIAs can be expensive to develop, they often yield meaningful ROI.

This tool evaluates customer-facing RIAs in the areas where a significant ROI is most probable:

  • Making money by increasing conversions, cross-channel sales, and upsell. 
  • Saving money by reducing contact center costs.

Use this ROI calculator to determine if RIAs are a good development investment.

This downloadable tool is associated with the research note, “Rich Internet Applications: What's the Business Case?” To evaluate the business case for employee-facing applications, use the ITA Premium “ROI Calculator for Employee-Facing RIAs.”

Related Content


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.