ROI Calculator for Customer-Facing RIAs


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Rich Internet Applications (RIAs) use technology like AJAX and Flex to free Web users from the often painfully slow post-reply mechanism of HTML. RIAs combine desktop-like interactivity with Internet accessible data. This synergy means that although RIAs can be expensive to develop, they often yield meaningful ROI.

This tool evaluates customer-facing RIAs in the areas where a significant ROI is most probable:

  • Making money by increasing conversions, cross-channel sales, and upsell. 
  • Saving money by reducing contact center costs.

Use this ROI calculator to determine if RIAs are a good development investment.



This downloadable tool is associated with the research note, “Rich Internet Applications: What's the Business Case?” To evaluate the business case for employee-facing applications, use the ITA Premium “ROI Calculator for Employee-Facing RIAs.”

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