Robust Value Props Bring Network Technology & Business Needs Together


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The long-term benefits and ROI for a technology selection are important, but the short-term benefits are also critical. IT organizations do not have the time or money to wait several years to benefit from technology selections. Use value propositions during the selection process to identify and validate the business benefits that a technology can deliver.

This research note discusses the following points regarding technology value propositions:

  • The growing importance of technology value propositions.
  • How to develop and track technology value propositions.
  • Company Z's technology value proposition template.

In today's economic climate, major technology decisions must deliver demonstrable and tangible value - sooner rather than later. Consequently, a value proposition should be used as the precursor to decide if a given technology choice is actually worth pursuing.

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