Microsoft Goes After Student Mindshare


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Microsoft, knowing full well that mindshare equals market share, provides a suite of services to education institutions, bundled together as Live@edu, entirely free, minus the obvious time and costs involved in administration. Since the launch of Live@edu, Microsoft has been able to capture over 4,000 educational institutions ranging from K-12 all the way up to Ivy League universities. Info-Tech has examined the offering for the benefits and potential pitfalls.

At its core, Live@edu provides co-branded services for school faculty and students. Live@edu allows students to bring any Windows Live Passport-enabled e-mail address to the system, negating the need for the school to hand out e-mail addresses to every student. Some other Live@edu highlights include:

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Search Code: 14193
Published: November 24, 2009
Last Revised: November 24, 2009

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